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The Authenticity Paradox: When Being Yourself Hurts Your Business

The Authenticity Paradox: When Being Yourself Hurts Your Business

by Chala | Oct 9, 2025 | Marketing

For years, I’ve preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown’s research confirms people feel better when they’re true to themselves. But a new book by Columbia University psychology professor Tomas...

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