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How Customers Decide to Buy

As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...

The Emotional Office

A fellow coach who specializes in personal coaching mentioned to me that with her clients, she can always see emotions at play but that with corporate clients, she never could. I had to disagree with her. My whole world is corporate. I work in a corporation, have...

The Lonely Solopreneur

Your better half doesn’t want to hear another word about the business and none of your friends really understand what you do for a living. Their advice is often well meaning but grossly misplaced and pretty much useless. There is nowhere to turn, no one to vent to....