by chala | Dec 10, 2019 | podcast, Polish My Pitch
A dear friend who has had me as a guest on her own podcast, Penny still needed a nudge to niche down into one industry focus and one aspect of digital marketing that she could become an expert in. Through our 5-minute brainstorm, we were able to come up with a really...
by chala | Dec 3, 2019 | podcast, Polish My Pitch
Hashim was the second accountant in the group who came at me with a generic pitch. What’s interesting is that he already had a niche that was a very specific one who had big pain around taxation that he wasn’t talking about in his pitch. Once we went through the...
