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The Great B2B Sales Debate: $38,000 Down the Drain

The Great B2B Sales Debate: $38,000 Down the Drain

by Chala | May 9, 2025 | Marketing, Small business growth

Let’s talk about the $38,000 lost in first-time corporate buyer meetings that go nowhere. One of the biggest myths other sales and marketing coaches teach is that a “capability presentation” should focus on you and your company. Dead wrong! The...

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