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71% of B2B Buyers Have Lost Trust in Your Messaging (Here’s Why and How to Fix It)

71% of B2B Buyers Have Lost Trust in Your Messaging (Here’s Why and How to Fix It)

by Chala | May 27, 2026 | Marketing, Small business growth

When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...

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