7 Email Prospecting Mistakes That Cost You Money

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Email is still the strongest sales and marketing tool out there even though it’s been around far longer than social media. There are a few things you can do to become better at it though. Here are some things to avoid when using email to prospect… 1. Poor subject line Research has shown that a… continue reading »

7 Cold Calling Mistakes That Make You Look Like an Amateur

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Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up that phone. 1. Use manipulative… continue reading »

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