What I learned about marketing from a naughty spam

The Good Old Naughty Days

The Good Old Naughty Days (Photo credit: Wikipedia)

Have you ever read any of your spam? Usually it’s about enhancing a body part I don’t possess so I kinda glaze over and delete. This one was a little more interesting and of course inspired a blog about marketing. I tell my clients to do almost everything that this naughty spam does in order to grow their business. Here is this brilliant masterpiece of marketing strategy.
See below where the intro is catchy and friendly. Even though I wasn’t friends with this gal, I was interested. The typos are in line with the brand character don’t you think?
BABE… i guess your not getting any of my email huh? ive been
tryign to email u so many times but this dam laptop is such a piece of
garbage and keeps freezing.. anyways how u been?
In case u dont know who this is its ME Adriana.. we used to chat a bit  on facebook and then I think u deleted me 🙁 haha.. anyways guess what… I got 2 things to tell u.. both good news.. 1) im single now.. yup me  and my bf broke up about 3 months ago… and 2) guess where im moving? RIGHT EFFING NEAR U.. lol… ur actually the only person im gonna know  there.. well 3 cousins too but i cant chill with them lol..
This is where she gets to the pain of the ‘client’ lonely and wanting a girlfriend
I really hope we get a chance to chat for a bit either online or on the fone before i get there enxt week.. i hope u remmeber me and still wanna chill and arent married yet lol.. OH YA also.. i need to find a job when i get there..

Now the pitch starts
I currently work from home and well thats cool but i need ot be out
meeting people.. oh wait. i dont think i ever actually told u what i
did? hmm shud i……???? ok WELLLL… and dont get all weirded out
on me.. i work on a webcam chat community site and i get paid to chat
with people and get naked HHAHA… BOMB right :)?

The offer with a free and exclusive VIP code for irresistible offer (here’s mine)
ANYWAYS.. heres the deal….every month natalie (my boss) gives each
of us 3 VIP codes to give out to whoever we want.. so with this code u
can lgoin to watch me at work for free and dont have to pay like
everyone else… the only way i can give u one of the codes (so we can
chat) is if you absolutey DO NOT give it out to anyone else and u ONLY
USE IT FOR URSELF… i only get 3 a month and she gets pissed if more
than 3 people use them so DONT SHARE IT MISTER… i figured u cud
always email me back instead but my email account doesnt even let me
login half the time.. so the bets palce ot chat me is my chat room…

More reassurance that irresistible offer is free and that it’s very exclusive
wanna come chat i understand but its really the only palce to find me
now days.. if u email me abck ill probably get it once i get there
after my internet is setup so about 2-3 weeks fomr now.. but im hopign
to see u in my chat room.. rmemeber its 100% free with this code im
gonna give u.. just DONT GIVE IT OUT OR ILL KICK U IN THE B****
INSTEAD OF LICK U IN THE B**** WHEN IS EE U hahahahha…k babe im out
for now… chat ya soon.. kisses xoxo Adriana

I have not changed the spam one bit except to shorten it. What do you guys think? Is this not a good marketing letter? What kind of emails can you be sending to your clients with an irresistible free and exclusive offer that’s as engaging and action oriented (don’t go there) as this one?
Need more chicken soup for your biz? Follow me on Twitter, friend me on Facebook or connect with me on LinkedIn –and let’s talk!


Submit a Comment

Your email address will not be published. Required fields are marked *

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients