by chala | Mar 15, 2017 | Marketing
I bet you thought you were clever and that having variety in your offering was a huge differentiator. Not so…Consumers and businesses are drowning in too many choices when they’re buying something. The famous paradox of choice that I talked about in a...
by chala | Mar 9, 2017 | Marketing
As a business consultant, I’ve seen first hand how time delays can kill deals. This is a huge and pervasive problem for businesses in a multitude of places in the entire marketing and closing funnel. In fact, according to Hubspot (the online marketing company),...
by chala | Mar 2, 2017 | Small business growth
One of my business heroes Gary V was speaking at a recent conference I was at. A woman who owned a nutrition consulting business in the audience asked Gary how she could make people want to buy from her since most told her they had no money for her services. In...
by chala | Feb 2, 2017 | Marketing
One of my favourite things to hear from clients before we work together is that they can’t grow their business because they have no extra time. Research shows that this simply isn’t true. Americans work 12 hours less than they did during an average week as...
by chala | Jan 25, 2017 | Marketing
To be clear, I’m not a nudist. I have friends who are, but I’m too much of a prude to be one myself. So imagine how tickled I was when I recently read a posting on LinkedIn that had been liked and shared and commented on by thousands of people about the...
