by chala | Dec 8, 2016 | Marketing
Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500’s Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...
by chala | Nov 29, 2016 | Marketing
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...
by chala | Nov 24, 2016 | Small business growth
Most mature businesses I meet today are built on referrals. What’s surprising to me that regardless of industry or size, the majority of B2B sales is still happening through someone you know. Nobody is talking about or trying to attract fresh new clients into...
by chala | Nov 17, 2016 | Marketing
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I’d have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...
by chala | Nov 9, 2016 | Leadership
After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was doing...
