Social Distance Marketing: How to Thrive in the Crazy World of Self-Isolation with Chala Dincoy A former corporate slave, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to successfully sell to corporations. Listen Here Resource Master Your Elevator Pitch and Niche with… continue reading »
After presenting at a 2-day Women in Business Conference where Hillary was talked about non-stop, I woke up to the incredibly surprising news that Trump had won the Presidency. Even though as a marketer, I had previously pointed out all the good things Trump was doing to win the hearts and minds of people, I… continue reading »
Ever wonder what you’d like to tell other entrepreneurs after you’ve died? I hope I’m not the only one to have this strange compulsion to think such morbid thoughts. Whatever the case, I thought: who better to look to than successful entrepreneurs who are now dead for the answer? Be Yourself As Steve Jobs so eloquently put… continue reading »
Marketing with Luxury It’s not how it sounds people, we’re both married. It’s more about the night I spent inside Donald’s mind at his hotel (sans Donald in the room) this week. I must say I was really impressed. Not because it’s an expensive hotel, which it is. Not because there’s great service, which there… continue reading »
Can you believe that there’s a common denominator between what will get you bankrupt AND divorced? At a conference last week, I found out about this incredible research that suggests that what you’re saying while running your business or your marriage has a direct effect on your success in those things. What’s Coming Out Of Your Mouth… continue reading »
After years of working on myself, I am fortunate to be in the place where I’m actually uncomfortable being comfortable. If I have lots of money in the bank, I go and spend it on a wildly scary new way to grow my business. So I’m scared ALL the time. I want growth constantly. I… continue reading »
I lived through 2 clients having deep lows this week. They had come to the end of their limits of failure. They were feeling weak, vulnerable and defeated. These are strong, intelligent people who are very successful at most things. Yet they were both reduced to despair at having failed at something in their own… continue reading »
A few weeks ago, I got a shocking email: a friend’s young son was diagnosed with leukemia. He now needs a bone marrow transplant. The odds of a match are 1 out of 30 000. The donor can’t be anyone (I really thought hard about doing it myself!). It has to be someone from the same geographic… continue reading »
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