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The Number One Way To Get Corporate Clients

I got to pick the brain of procurement managers of large corporations such as Telus, Coca Cola and National Car Rental at a conference this week. Here are the things they said that they’re looking for in a new supplier: Be Different The main thing...

90% of your 10,000 daily decisions are…

made subconsciously… What? Yeah and it can be bad news if it’s keeping you from growing your business or changing your life. What is your Subconscious? It’s a storage unit of sorts for the movies you made of your environment through the camera of...
How Having a Niche Can Save You In a Recession

How Having a Niche Can Save You In a Recession

What does having a really clearly defined narrow niche in both what industry you target and what specialty you offer have to do with thriving in a recession? The short and surprising (not to me) answer is EVERYTHING.Here’s why: Price Cutting When a business is...