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Wake Up Your Audience: Presentations That Bore Buyers

Wake Up Your Audience: Presentations That Bore Buyers

After years of speaking at major venues like Nasdaq and the Harvard Club of Boston, here’s a shocking news bomb: buyers tune out just 10 minutes into your PowerPoint presentation. Forbes quoted molecular biologist John Medina on this, and it’s painfully...
Trade Show Success: Stop Throwing Money Down the Drain!

Trade Show Success: Stop Throwing Money Down the Drain!

After lugging a man-sized banner across North America in a ski bag (true story!), I’ve learned a thing or two about trade shows. Let’s get real – 80% of exhibitors use less than 5% of their budget on pre-marketing, and having tchotchkes on your table...