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Targeting Mistakes

Targeting Mistakes

Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose...
3 Ways To Minimize Sales Objections

3 Ways To Minimize Sales Objections

When selling a high ticket offer to B2B buyers, it’s natural to expect them to have objections. Luckily, stats show that if you satisfy their questions, close rates go up to 64% (source: Webstrategies.com). This begs the question: are there tactics and...