by Chala | May 1, 2025 | Small business growth
As a former buyer of corporate services for decades, I’ve seen countless sales conversations fail for the same reasons. The biggest mistake? Being too focused on yourself and your offerings instead of your prospect’s needs. When you’re fixated on...
by Chala | Apr 24, 2025 | Small business growth
I’ve witnessed countless sales meeting failures in my 18 years of corporate buying with large corporates. With 70% of B2B sales reps missing their quotas last year, these mistakes are becoming increasingly costly. The biggest fumble? Generic pitches that lack...
by Chala | Apr 17, 2025 | Small business growth
After diving into the most-asked question on Perplexity for B2B businesses – “How can we adapt strategies to address buyer hesitation, longer sales cycles, and budget constraints due to economic uncertainty?” – I’ve got some practical...
by Chala | Apr 11, 2025 | Marketing
Nearly half of small business owners are expecting sales declines according to a recent CNBC survey. This fear naturally leads many to slash marketing budgets—exactly when they should be doing the opposite. After spending 20 years marketing for giants like Pepsi and...
by Chala | Mar 17, 2025 | Marketing
Sitting here with the late spring sunshine streaming through my windows (while ironically packing winter boots for my trip to Ottawa!), I’ve been diving into research about telemarketing. Is this 150-year-old method dead in our digital age? The stats might...
