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Tired B2B Marketing
Are you ready to go from tired to inspired marketing that actually gets you a big ROI? Statistics say that the cost of acquiring a new client has gone up by 50% (paid and organic included) in 5 years! (source: Profitwell.com) The main reason for that is that it's...
Women’s Day Entrepreneur Advice
Happy International Women's Day. Weirdly started by the Socialist Party of America in 1911 (!) and then adopted by the UN in 1977, this is a day to celebrate and recognize women all over the world. In doing my part of the said celebration, I wanted to look up how...
B2B Website Mistakes 2022 Edition
73% of B2B buyers look at the supplier's website before contact. Especially now that most buyers have claimed that in-person purchasing is going to become a thing of the past. Your website has never been more important. What mistakes could be turning off those...
5 PowerPoint Sales Presentation Mistakes You’re Making
This is not a technical article. I'm not going to overwhelm you with details about fonts and functions. Instead, it's about how to use the magic of a PowerPoint presentation during a persuasive sales presentation to your advantage. Simply avoid these 5 mistakes...
6 Super-Niches That Are Exploding in 2022
Thanks to the pandemic, 2021 was called the 'decade-in-a-year'. That's where the world had to compress adapting to new things they'd normally adapt to in 10 years, to doing it in just one. Grandmothers learned to Zoom. Babies joined online kindergarten. It was a...
How To Know When it’s Time to Reposition
The name of my company, The Repositioning Expert was created by my coach when she noticed that most clients who came to me for business development help were leaving with a whole new niche and positioning. With this new positioning, they were finding a lot more...
Pandemic Networking
In person networking has started slowly to emerge from the ashes but it's still iffy. Uncertainty rules. People are still hesitant. Organizers aren't banking on filling event seats anymore. So how does a business owner continue to network online to get new clients,...
B2B Upselling and Cross-selling 101
The surefire way to get more revenue from your existing client base is the magic of up and cross-selling. Let's break down and unpack this beast so you can finally dip your toe into this never-ending pool of opportunity. Just so we're all on the same page:...
5 Things Your Sales Team Should Stop Doing
Sophie became my client when she realized that her sales team was converting sales very slowly. They couldn't get enough appointments on the books and it often took close to a year to finalize and close sales from these appointments. When she saw me present about...
Sales Meeting Ninja Success Tricks
What's a Ninja trick? In my mind at least, it's being able to do something super smoothly and perfectly with no effort. That's what I think of when I talk about ninja success tricks. And luckily a marketing company called Gong has analyzed hundreds of sales...
How To Get More Sales Meetings in 2022
One of the biggest complaints I get from business owners I meet is that they don't get into enough new sales meetings with corporate buyers. So I compiled a list of everything we change in our work with clients to get them more meetings. Golden Rules for 2022 The...
How To Grow 75% In One Year
Say what? Yes, that's right, my bookkeeper and accountant who were working on my year end recently, pointed out that indeed, my revenue had a 75% growth over the previous year. I knew things had been going well but to see it quantified in a final number was quite...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
