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Client Reduced to Tears Upon Discovering Her Company's Purpose
Your business needs a purpose that's beyond what it does for people. It needs to identify the purpose (the Why) it's doing what it's doing. Such as in the case of my no-nonsense client (let's call her Lucy), who was a partner in a boutique accounting firm. She had...
Single Biggest Way To Waste Your Brilliant Marketing
You can work tirelessly to get amazing, qualified, top-level leads but if you don't have the bandwidth or the resources to follow up with them, all your brilliant, beautiful and expensive marketing is all wasted. Let me tell you about some instances of how I've seen...
5 Things That Give You Marketing Shame
As a Marketing Strategist, it makes me chuckle when people exhibit signs of real marketing shame. Here are some ways I see small business owners cringing: Business-Card Blues This is when you have some change that's happened to your business but your business-card...
Trump's Strong Marketing When The Product Is Weak
I am the least political person I know. I can't help it, the topic bores me. Also, I'm Canadian so I have less of a vested interest in the recent elections in the US. However, as a business owner, this guy Trump's marketing really rings my bell. Nobody can figure out...
Dead End Sales Meetings Cost $1.4 Trillion Globally
You know that exciting sales meeting you spent months getting? The one where you were supposed to close multiple five or six figures? After all, didn't you just spend your own dime flying in your whole team for it? Well, the buyer disappeared on you. The sheer numbers...
86% of B2B Buyers See No Real Difference Between Suppliers
Ever wonder why corporate decision makers don't respond to your emails or voicemail? Worse yet, do you ponder how come your red-hot lead has disappeared after the first meeting? According to B2B blog site Webbiquity, it could be because buyers don't think that you're...
The Paradox of Choice-When Offering Too Much Can Hurt Your Business
Being able to serve your clients in too many ways can actually hurt your business. A slew of research shows that the availability of too many options can confuse prospects and paralyze customers. In psychologist Barry Schwartz's book, The Paradox of Choice, he talks...
Obstacles Are There To Stop The People Who Don't Want it Badly Enough
The fact that walls are there to stop not us but the people around us who don't want it badly enough is a quote I read from the author of 'The Last Lecture', Randy Pausch. Randy was, among many things, a professor of computer science at Carnegie Mellon University, a...
Not Prepared To Be Wrong? You'll Never Do Anything Original
https://youtu.be/iG9CE55wbtY Sometimes when I hear speakers say something, it ignites a fire in my brain. That's exactly what happened when I watched creativity expert Sir. Ken Robinson's TED talk. I mean, true he's been saying the same thing since 2006 (probably...
Innovation Is Just a Solution To The Same Problem From Another Industry
Did you know that the best solutions to your business problems can come from outside of your industry? A study conducted by the Harvard Business Review looked at how 3 different groups (roofers, carpenters, and inline skaters) would come up with ideas on how to...
I Keep Hearing Your Voice In My Head During Sales Conversations
I often hear my own coaches' voices in my head so I thought of how this voice-in-head phenomenon is related to our success and failure in business (as well as life). So here's a client who has a wine event business. We repositioned her from an event planner to a...
Why Niching In Happy People Can Make You Miserable
Say what? Focusing your marketing plan on getting clients who are 'happy' can make you the opposite? How can that be? Let me explain... Mindset Niching At the recent International Coaching Federation conference I spoke at, most of the coaches I talked to had the idea...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
