by Chala | Jan 14, 2025 | Marketing
After spending decades working in the trenches on both sides of the corporate buying table, there’s a truth that I’ve discovered: your existing clients are pure gold. Here’s the reality – 91% of successful B2B sales reps are killing it with...
by Chala | Jan 8, 2025 | Marketing
As someone who spent 18 years marketing for giants like Pepsi and Pizza Hut, I can tell you that email marketing still packs a punch – but only if you do it right. Here’s the reality we’re dealing with in 2025: corporate buying teams average seven...
by Chala | Oct 16, 2024 | Marketing
Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet. AI is transforming B2B sales faster than you can say “algorithm” Here are the key areas of impact: 1. Personalization on steroids 2. 24/7...
by Chala | Jul 12, 2024 | Marketing, Small business growth
What do top B2B sales reps do differently than others? LinkedIn and Ipsos Research analyzed over 2000 sales reps and found out. They termed something called “deep sales” habits vs. “shallow sales” habits, referring to the extent of the effort...
by Chala | May 16, 2024 | Marketing
If a prospect sees your content on LinkedIn, research says that they are 6 times more likely to buy from you. Given its importance, my eyebrows raised to see that content creation digital marketing powerhouse Hubspot was in the news with their success in this arena....
by Chala | May 9, 2024 | Marketing
1. They Recognize The Name You Dropped Sales emails with subject lines that included the name of a family member, a friend or a colleague close almost 10x more than cold emails. Warming up a lead with a name drop is a huge reason why busy execs who are flooded with...
