by Chala | Sep 17, 2025 | Marketing, Small business growth
As I prepare for a packed week of conferences – from Capital One’s Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) – I’ve been diving deep into buyer psychology. Harvard professor Gerald...
by Chala | Sep 10, 2025 | Marketing
73% of marketers are using AI for content creation, but here’s the kicker – 46% of US adults say they’d stop buying from brands they suspect use AI-generated content. Now I know you DON’T want that for your marketing. Here are a few ideas on...
by Chala | Aug 25, 2025 | Marketing
The biggest mistake I see small businesses make is thinking that marketing means pitching. It couldn’t be farther from the truth. If you’re trying to constantly sell to B2B prospects, they’re going to run fast and far. Here’s why and where to...
by Chala | Aug 5, 2025 | Leadership, Marketing
Let me address something I heard constantly while training pitch contestants in Washington DC last week. Imposter Syndrome is real and it is debilitating our business growth. Incredibly, the number of occurrences of this phenomenon has increased 225% to 70% amongst...
by Chala | Jul 22, 2025 | Marketing
After getting grounded in thunderstorms trying to reach New York (they literally closed the city!), I’ve been immersed in the world of competition pitching, training entrepreneurs for contests. Having spent 20 years as a corporate buyer listening to endless...
by Chala | Jul 2, 2025 | Marketing
“Why do you always have to be so negative Chala?” is something that I’ve heard from so many clients. Well, it’s not me! It’s you! Let me explain: Pain-based marketing makes people uncomfortable, but it works. Here’s why – pain...
