by Chala | Jan 29, 2026 | Marketing
It’s incredibly hard to get money from investors and banks, especially for the minority women business owners I work with at The Repositioning Expert. But according to Inc. Magazine, some businesses are statistically getting approvals for funding much faster in...
by Chala | Jan 21, 2026 | Marketing, Small business growth
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
by Chala | Jan 7, 2026 | Marketing
Here’s a wake-up stat: 78% of companies who post content on LinkedIn outsell their silent partners who just lurk. If 2026 is your year to stop watching and start sharing your expertise, listen up. Of course, visibility goes beyond just social media. It’s...
by Chala | Dec 10, 2025 | Marketing
Today I’m talking about gifting – but not client gifts for Christmas. I’m talking about strategic gifting to future clients, to your prospects, and it’s working with tremendous success for my clients right now. I want to lift the curtain and...
by Chala | Dec 3, 2025 | Marketing
Buyer ghosting – if you’re unfamiliar with this term, you probably don’t know a millennial, because I’m pretty sure they coined it. It’s the lack of communication after calls, even when buyers promise interest or indicate willingness for...
by Chala | Nov 18, 2025 | Marketing
I love this topic because every single day I see people – including my clients at The Repositioning Expert – wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn’t hit 10 million...
