by Chala | Feb 18, 2026 | Marketing
I’m wearing my Superman t-shirt today because all my summer clothes are in lost luggage somewhere between Jamaica and Toronto – yes, we brought freezing weather to the Caribbean last week. But I came home to really nice news: 68% of small business CEOs are...
by Chala | Feb 5, 2026 | Marketing, Uncategorised
I’m jubilant with pride – just got off a call with a client who won a million-dollar contract (actually much bigger, but her profit will be that). I’m taking you through how she presented, what she did, and what she wishes she did. I can’t...
by Chala | Jan 29, 2026 | Marketing
It’s incredibly hard to get money from investors and banks, especially for the minority women business owners I work with at The Repositioning Expert. But according to Inc. Magazine, some businesses are statistically getting approvals for funding much faster in...
by Chala | Jan 21, 2026 | Marketing, Small business growth
Research shows trigger events win 74% more sales meetings than any other approach. What are these? Trigger events are moments of importance to your prospects that accelerate their need for your help: mergers, leadership changes, new hires, new territories, new...
by Chala | Jan 7, 2026 | Marketing
Here’s a wake-up stat: 78% of companies who post content on LinkedIn outsell their silent partners who just lurk. If 2026 is your year to stop watching and start sharing your expertise, listen up. Of course, visibility goes beyond just social media. It’s...
by Chala | Dec 10, 2025 | Marketing
Today I’m talking about gifting – but not client gifts for Christmas. I’m talking about strategic gifting to future clients, to your prospects, and it’s working with tremendous success for my clients right now. I want to lift the curtain and...
