by Chala | Nov 18, 2025 | Marketing
I love this topic because every single day I see people – including my clients at The Repositioning Expert – wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn’t hit 10 million...
by Chala | Nov 13, 2025 | Marketing
As a former brand manager and current marketing strategist at The Repositioning Expert, I’m deeply invested in this controversial topic. Personal branding (think founders like Elon Musk or Richard Branson having huge visibility behind their own names), creates...
by Chala | Nov 7, 2025 | Marketing, Small business growth
Today’s topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many...
by Chala | Oct 30, 2025 | Marketing
This topic fascinates me because it touches every one of my clients at The Repositioning Expert. Everyone’s looking at AI as a super-niche opportunity – it’s the number one buzzword driving massive growth. But here’s the uncomfortable truth...
by Chala | Oct 16, 2025 | Marketing
I’m writing fast today because I have a call in 10 minutes – but this stuff is too important not to share! As a 56-year-old who spent 18 years in corporate marketing, I know exactly how the old ways worked. I still see my clients using outdated sales...
by Chala | Oct 9, 2025 | Marketing
For years, I’ve preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown’s research confirms people feel better when they’re true to themselves. But a new book by Columbia University psychology professor Tomas...
