by Chala | May 6, 2026 | Marketing
I’ve been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated – gyms on every corner, anyone can get certified, most trainers end up needing...
by Chala | Apr 29, 2026 | Marketing
I’ve been helping clients do repositioning for almost two decades now. The lack of differentiator is the number one reason you can’t unseat whoever’s already doing similar things in an organization you’re trying to get into. 86% of buyers...
by Chala | Apr 23, 2026 | Marketing, Small business growth
The FOMO Is real, but here’s why you can breathe: I’ve been watching every AI presentation, listening to podcasts projecting dangers of AI, and I’ve been in that group of small businesses afraid to be left behind. I have FOMO – fear of missing...
by Chala | Apr 15, 2026 | Marketing
Interview with Kym Insana, President & Founder of Always on Digital I’m thrilled to have one of my favorite people here – Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She’s sharing the secrets to her success....
by Chala | Apr 1, 2026 | Marketing
You’re fighting against The Incumbent Advantage. I’ve met hundreds of $3-15 million B2B service CEOs in private executive roundtables discussing the same challenge: how do you unseat a giant corporate competitor already on the inside when nobody knows your...
by Chala | Mar 19, 2026 | Marketing
For years running executive roundtables with $3-15 million B2B service CEOs, their biggest frustration is looking too small to Fortune 500 prospects. After 18 years buying services for Pepsi, Pizza Hut, and Frito-Lay, here’s the truth: corporate buyers...
