by Chala | Oct 30, 2025 | Marketing
This topic fascinates me because it touches every one of my clients at The Repositioning Expert. Everyone’s looking at AI as a super-niche opportunity – it’s the number one buzzword driving massive growth. But here’s the uncomfortable truth...
by Chala | Oct 16, 2025 | Marketing
I’m writing fast today because I have a call in 10 minutes – but this stuff is too important not to share! As a 56-year-old who spent 18 years in corporate marketing, I know exactly how the old ways worked. I still see my clients using outdated sales...
by Chala | Oct 9, 2025 | Marketing
For years, I’ve preached authenticity in marketing. Be yourself! Show up as you are! Brené Brown’s research confirms people feel better when they’re true to themselves. But a new book by Columbia University psychology professor Tomas...
by Chala | Oct 2, 2025 | Marketing
After a whirlwind week of five speeches – from Capital One’s Envision Summit in Richmond to keynoting at Disney Boardwalk in Orlando – one question stuck with me. A printing company owner stood up in a room full of business owners and asked something...
by Chala | Sep 17, 2025 | Marketing, Small business growth
As I prepare for a packed week of conferences – from Capital One’s Envision Summit in Richmond to the Go for the Greens keynote in Orlando (yes, I bought golf attire!) – I’ve been diving deep into buyer psychology. Harvard professor Gerald...
by Chala | Sep 10, 2025 | Marketing
73% of marketers are using AI for content creation, but here’s the kicker – 46% of US adults say they’d stop buying from brands they suspect use AI-generated content. Now I know you DON’T want that for your marketing. Here are a few ideas on...
