by Chala | Oct 16, 2024 | Marketing
Today, I’m tackling a hot topic: AI in B2B sales and what to do if you’re not using it to sell yet. AI is transforming B2B sales faster than you can say “algorithm” Here are the key areas of impact: 1. Personalization on steroids 2. 24/7...
by Chala | Jul 12, 2024 | Marketing, Small business growth
What do top B2B sales reps do differently than others? LinkedIn and Ipsos Research analyzed over 2000 sales reps and found out. They termed something called “deep sales” habits vs. “shallow sales” habits, referring to the extent of the effort...
by Chala | May 16, 2024 | Marketing
If a prospect sees your content on LinkedIn, research says that they are 6 times more likely to buy from you. Given its importance, my eyebrows raised to see that content creation digital marketing powerhouse Hubspot was in the news with their success in this arena....
by Chala | May 9, 2024 | Marketing
1. They Recognize The Name You Dropped Sales emails with subject lines that included the name of a family member, a friend or a colleague close almost 10x more than cold emails. Warming up a lead with a name drop is a huge reason why busy execs who are flooded with...
by Chala | Nov 2, 2023 | Marketing
Getting new leads is the number one business challenge of all small business owners. They are pretty good at closing the deal once they can get in front of decision makers but they are stumped about how to get more meetings. After trying LinkedIn bots, sales funnels,...
by Chala | Oct 19, 2023 | Marketing
Asking a friend has a whole new meaning when it comes to buying. In fact, Nielsen research says that 92% of consumers say that they look for peer recommendations. It’s no different in B2B buying. In this world, testimonials and reviews are the second most...
