by Chala | Jun 10, 2026 | Marketing
Did you know that 73% percent of B2B buyers now start their vendor search by asking an AI chatbot for recommendations. I know because I do it too. Last week, I had to move my 85-year-old Mom from one retirement home to another in Ottawa. I had very limited time for...
by Chala | Jun 2, 2026 | Marketing
Here’s the hard truth: you miss 90% of sales you don’t follow up on. And here’s what most people get wrong – 60% of customers say no four times before they buy. Not once. Four times. So yes, you have to keep trying. The real question is when...
by Chala | May 27, 2026 | Marketing, Small business growth
When I was a buyer for Pepsi, Pizza Hut, and Frito-Lay for 18 years, I was pitched to death. It was really hard to earn my trust – I’d seen a thousand pitches and was jaded, just like all my colleagues. Breaking a buyer’s trust with your content,...
by Chala | May 20, 2026 | Marketing, Small business growth, Uncategorised
I just got back from the Women’s President Organization conference in Fort Lauderdale, heading to WBENC in Salt Lake City June 15th. I noticed that businesses my size are cutting in-person events completely in the face of some market uncertainty –...
by Chala | May 13, 2026 | Marketing
I just attended the Women’s President Organization conference in Fort Lauderdale with hundreds of multi-million dollar women business owners who’ve sustained success for decades regardless of what’s happening in the economy. The biggest reminder when...
by Chala | May 6, 2026 | Marketing
I’ve been helping clients reposition for almost two decades, and my friend and former client Sine Wallace is living proof it works. The fitness industry is brutally saturated – gyms on every corner, anyone can get certified, most trainers end up needing...
