by Chala | Apr 15, 2026 | Marketing
Interview with Kym Insana, President & Founder of Always on Digital I’m thrilled to have one of my favorite people here – Kym Insana, who won a multi-million dollar RFP competing against 50 agencies. She’s sharing the secrets to her success....
by Chala | Apr 1, 2026 | Marketing
You’re fighting against The Incumbent Advantage. I’ve met hundreds of $3-15 million B2B service CEOs in private executive roundtables discussing the same challenge: how do you unseat a giant corporate competitor already on the inside when nobody knows your...
by Chala | Mar 19, 2026 | Marketing
For years running executive roundtables with $3-15 million B2B service CEOs, their biggest frustration is looking too small to Fortune 500 prospects. After 18 years buying services for Pepsi, Pizza Hut, and Frito-Lay, here’s the truth: corporate buyers...
by Chala | Mar 10, 2026 | Marketing
Constant Contact just dropped research that should terrify every B2B CEO: 89% of small businesses measuring marketing ROI are unsure if their strategy actually worked. Even worse? A quarter don’t even know where their leads come from. After spending 18 years...
by Chala | Feb 25, 2026 | Marketing
Although it looks like a human is killing your website in this photo, it’s actually your own computer doing it–namely AI is killing your website. Let me tell you why – yes, it’s true according to Harvard Business Review research on the effect...
by Chala | Feb 18, 2026 | Marketing
I’m wearing my Superman t-shirt today because all my summer clothes are in lost luggage somewhere between Jamaica and Toronto – yes, we brought freezing weather to the Caribbean last week. But I came home to really nice news: 68% of small business CEOs are...
