by Chala | Jan 7, 2026 | Marketing
Here’s a wake-up stat: 78% of companies who post content on LinkedIn outsell their silent partners who just lurk. If 2026 is your year to stop watching and start sharing your expertise, listen up. Of course, visibility goes beyond just social media. It’s...
by Chala | Dec 10, 2025 | Marketing
Today I’m talking about gifting – but not client gifts for Christmas. I’m talking about strategic gifting to future clients, to your prospects, and it’s working with tremendous success for my clients right now. I want to lift the curtain and...
by Chala | Dec 3, 2025 | Marketing
Buyer ghosting – if you’re unfamiliar with this term, you probably don’t know a millennial, because I’m pretty sure they coined it. It’s the lack of communication after calls, even when buyers promise interest or indicate willingness for...
by Chala | Nov 18, 2025 | Marketing
I love this topic because every single day I see people – including my clients at The Repositioning Expert – wasting LinkedIn. When you consider the history, LinkedIn was invented around 2000, really came into being in 2002, and didn’t hit 10 million...
by Chala | Nov 13, 2025 | Marketing
As a former brand manager and current marketing strategist at The Repositioning Expert, I’m deeply invested in this controversial topic. Personal branding (think founders like Elon Musk or Richard Branson having huge visibility behind their own names), creates...
by Chala | Nov 7, 2025 | Marketing, Small business growth
Today’s topic just poured out of me after 13 years of running The Repositioning Expert and working with Founders of every size of business from developing to very successful, very large ones. These CEOs all want one thing for their company: to be bigger. Many...
