by chala | Jan 5, 2017 | Marketing, Small business growth
I’ve developed a scary but cool talent. Unbeknownst to me, over the past 6 years of owning my marketing consulting firm, this ability developed as some kind of super power that I have no control over. As I listened to hundreds of CEOs describe their businesses...
by chala | Dec 21, 2016 | Marketing
Ahh, the wonderful feeling of holiday joy that floats in the air. The eggnog, the trees, the celebrations…it all sounds great, doesn’t it? If you’re 7 years old, yeah. But if you’re the one who actually has to buy the gifts to put under that...
by chala | Dec 16, 2016 | Marketing
If you’re selling a service to other companies and are under the illusion that they are looking simply to buy your services to fill a need, get in line. There are a million other people they can buy from. In fact, one of my earlier posts is about the crazy fact...
by chala | Dec 8, 2016 | Marketing
Like me, you probably had growth-envy of companies who experienced serious enough expansion to land on the Inc 500’s Fastest Growing Company List. Well, hold onto your jealousy while you read this: Several studies and follow up studies conducted on these winners...
by chala | Nov 29, 2016 | Marketing
Meeting and intercepting CEOs is HARD. According to statistics, 90% of them don’t return first time voicemails*. In addition, they get on average 100+ emails a day, open just 23%, and click on just 2% of them.** So how are you supposed to get to CEOs when...
by chala | Nov 17, 2016 | Marketing
When I encountered 2 back-to-back instances of ROI based selling getting a negative reaction in my sales meetings, I decided of course that I’d have to write about it. What Is It? ROI (Return On Investment) based selling is simply understanding the cost of the...
