by chala | Aug 25, 2015 | Marketing
I’m sure I am not alone in howling with laughter and disbelief at the things dear Donald is doing and saying lately. However, as a marketer and a small business owner, I have to pay attention to what he’s doing well in his marketing, which is surprisingly...
by chala | Jun 8, 2015 | Marketing
As my practice grows rapidly south of the border, I’ve been chatting to a lot of taxi drivers. They’re upset. Often they have to work longer hours to make the same fare. In some cities, their business is almost reduced to nil. If you travel to the US a...
by chala | Jun 4, 2015 | Marketing
Yes, there it was, the big-planned-for-exciting trade show I’d planned, plotted and saved up for. The day was here. The Show Suzanne Evans was a big deal for me. I’d wanted to meet her for a long time and I wasn’t disappointed. What started...
by chala | May 21, 2015 | Marketing
Yes, there was a time I did take any client with a pulse, even some without. Thankfully those days are gone but I wish somebody had written (or that I had read) an article like this when I started my company 3 years ago! Here are things to watch for when you’re...
by chala | May 20, 2015 | Marketing
My darling hubby and I are determined to become better parents. So we attended a full weekend Parenting Boot camp with a famed child psychologist. We tried everything she taught us in class with our 6-year-old at home and it didn’t work. We quickly decided we...
by chala | May 13, 2015 | Marketing, Small business growth
Thank God, you finally got that hot meeting with the hard-to-reach decision maker after marketing your heart out. You actually got an appointment with your prospect where they’re going to give you some honest-to-goodness time to sit down with you. This could be...
