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Giving Away Too Much During Your Sales Process

Giving Away Too Much During Your Sales Process

When my third client this week complained about the fear of a prospect taking their entire recommendation and going to a competitor to better the price by using the same solution, I decided to write this article. It is a very real thing and a deal killer to give away...
58% Buyers Talk Price First

58% Buyers Talk Price First

Jenny was having her first meeting with the buyer for the large IT company she’d been courting for over a year! It had taken a long time to get this meeting and she was over the moon. She went in, expecting to talk about the product, their impeccable service and...
Power of Emotional vs.Transactional Sales

Power of Emotional vs.Transactional Sales

Kenny was excited. He had a new sales prospect who he was speaking to in a few minutes about buying his coaching services. The prospect had seemed very interested and had booked a call without hesitation after meeting at a networking event. Now it was up to Kenny to...
80% of Kids Want To Be Entrepreneurs

80% of Kids Want To Be Entrepreneurs

Say ‘hello’ to the young generation of entrepreneurs. By the way: it’s almost EVERYONE. Look at this Gallup survey about kids in grades 5 to 12. In the study, researchers found that 77% wanted to be their own boss, 45% wanted to start their own...
Cold Email Mistakes

Cold Email Mistakes

Should you even be writing cold emails? Well the statistics say yes. Email usage is going to increase by almost a Billion users by 2022 and the ROI is great. For every $1 you spend on email marketing, you get a whopping $32 back! That number is strangely $49 for...
Does Look-At-Me Marketing Work?

Does Look-At-Me Marketing Work?

As I was rehearsing to do my speech this weekend at the Harvard Club of Boston, I saw a fascinating post by a business guru that really triggered my mind. In the middle of my heart palpitations prepping for my own Look-at-me-marketing opportunity, I had a giant Oprah...