Welcome to the Polish My Pitch Podcast. I’m Chala Dincoy and after being pitched endlessly by vendors for 20 years while I worked for giant companies like Pepsi, Pizza Hut, and Frito Lay, I learned a thing or two. Now I teach businesses how to pitch and I’m on a mission to change the world, one elevator pitch at a time.
Polish My Pitch Podcast episode six with Carol Moxam, Coach
Like every single coach I have ever met in my life, Carol was positioning herself as a leadership coach when we first met. When I dug deeper and asked her to look at the biggest problem she’s ever solved and what industry that client was in, all the answers were...
Polish My Pitch Podcast episode five with Jas Purewal, Accountant
Confused minds don’t buy. When I first heard Jas’ elevator pitch during a networking event and again in the podcast, I couldn’t understand if he was an accountant, a bookkeeper or a financial consultant. Through our session, we were able to not only get him to a...
Polish My Pitch Podcast episode four with Michele Maher, Jewelry Designer
Michele’s initial pitch was all about the way her products made people feel. While I’m all about bringing emotion to marketing, it was too generic for my taste. Any time you start a pitch by targeting an entire gender, watch out because you’re being too general....
Polish My Pitch Podcast episode three with Julie Benneyworth, Private School Owner
Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private...
Polish My Pitch Podcast episode two with Joan Hing King, Realtor
Joan has been a friend for over a year. I knew of her deep confusion and struggle surrounding conveying her value to her prospects. In this powerful podcast segment, you can see her move quickly through my laser questions to focus on her target and to start...
Polish My Pitch Podcast episode one with Jeanette Hay, Life Coach
Jeannette was my first brave guest who signed up to have her pitch polished. We had met years ago when I was speaking at her industry conference. Then she got on my newsletter list and was one of the first people to sign up for the live debut filming of my podcast....
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
