by chala | Aug 4, 2020 | Marketing
I really liked Ellen. I truly thought she was funny and kind and brave. Little did I or the world know that she was sometimes the queen of ‘not-so-nice’. As a consumer, I was disappointed. But as a marketer, I’m fascinated by what’s happening...
by chala | Jun 3, 2020 | Inspiration, Marketing
What, if anything should your brand say about George Floyd right now? Should you say something and risk the ire of people who are in great pain and resentment? Should you ignore the outpouring of emotion? It’s a conundrum that I had to face as a blue-eyed,...
by chala | Sep 5, 2018 | Marketing
When my interior designer clients told me about this objection that they’d gotten from big brand hotels, I had to stop myself from shouting ‘liar, liar pants on fire!’. Because having purchased services for mammoth brands for 2 decades, from both big...
by chala | Jul 18, 2018 | Marketing
Are you guilty of automating the unique selling point which is the personality out of your brand? Let’s see.. What Is Your Brand Personality If you’re Nike or Staples, your brand personality has been carefully crafted and created by teams of marketing...
by chala | Apr 19, 2018 | Marketing
No. Brand Persona alone can’t get you clients or a job. Here’s why: I just saw a viral Millennial job application video where the young lady in question SANG (yes, you read that right!) her application in a video and posted it to LinkedIn. It got tons of...
