by chala | Aug 11, 2017 | Marketing
This is not a B2B story, but it’s so interesting that I still have to tell it… Imagine taking everything your brand is built on and gambling with it. If that’s not putting a gun to your (brand’s) head and spinning the revolver’s cylinder...
by chala | Jul 26, 2017 | Marketing
Would your customers save your brand if it was faced with extinction? This question was answered loud and clear for the brand Snopes recently. Snopes.com is the place you go to if you want to check the validity of a piece of news or claim. Anything from absurd...
by chala | Jun 11, 2014 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When I found out that a multimillionaire, multi-talented serial entrepreneur named Tina Roth Eisenberg credits her success with her ability to answer one single question, I was intrigued. The question was: If you were a superhero, what would your superpower be? What...
by chala | Jul 29, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
When the University of California tried to update its 144 year old too busy and too stuffy logo, things almost went down the drain. Pun intended. The new logo was likened to an omelet swirling at the bottom of a toilet. The incident went so far as to inspire a whole...
by chala | Jul 2, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m a huge proponent of being yourself as part of your brand for your business. Authenticity and truth need to be at the core of what you say and do. It doesn’t matter if what you say is hurtful or controversial, there are still people who will love your...
