by chala | May 28, 2012 | Ezines, Inspiration, Leadership
Remember killing yourself to do well in school? Well I don’t know about you but I did. My parents told us school was important. As a small business, this article makes some very good points about forgetting all that you learned in school! 1. If you only do what...
by chala | May 25, 2012 | Ezines, Marketing
When you’re a small business, you ARE your business. So to market it properly, you need to engage your clients’ hearts and minds with the wonder of who you really are. Here’s a great article about that: Tell your company’s story. Everyone likes...
by chala | May 24, 2012 | Ezines, Inspiration, Marketing
Raving fans for your brand make getting clients easier and cheaper. Social media didn’t exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small...
by chala | May 23, 2012 | Ezines, Marketing
You know what they say about first impressions right? Imagine going on a blind date wearing your mother’s clothes or no clothes at all. How is that different from haphazardly choosing your logo or not even having one (ie.simple text in a different colour)…...
by chala | May 23, 2012 | Ezines, Inspiration, Leadership
It hurts to hear bad stuff about ourselves. Did you ever think hearing it from client could actually make you money though? I am in full agreement with the author of the article below. Before, I was one of those cats who would throw the baby out with the bath water,...
