China – Marketing Strategy for B2B Companies

The Secret to a Strong Branding Message? Focus.

chala April 1, 2013 Brand, branding, Business, Business plan, Chala, China, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Message, President of the United States, Seth Godin, Small business, small business growth, small business marketing, Twitter, Volvo

Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people are confused by your messaging if you’re telling them… continue reading »

Is Your Team Balanced?

chala October 14, 2011 Board of directors, Chala, China, Marketing, One-child policy, Team Dynamics, Wine tasting descriptors, Yin and yang

Ying and Yang. Male and Female. Good and Bad. The whole world is made up of just the right amount of both. When that balance is lost, so are we. Some examples of balance gone awry are: Female infanticide due to China’s one child law has caused villages of single young men who are depressed…. continue reading »

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