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6 Ways to Track Your Competitions Marketing Strategy

by chala | May 27, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to...

3 Best Ways To Get Shopped On Price

by chala | May 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small biz marketing coach, I’ve run into some doozy prospective clients in the past.  At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you...

3 Olympian Strategies to Get Gold-Medal Tough in Business

by chala | Aug 7, 2012 | Ezines, Inspiration, Leadership, Small business growth

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here...

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