competition – Marketing Strategy for B2B Companies

6 Ways to Track Your Competitions Marketing Strategy

chala May 27, 2013 branding, Business, Chala, Communication, competition, Consulting, Entrepreneur, Facebook, Google Alerts, Marketing, Marketing strategy, Small business, small business growth, small business marketing, Social media, Twitter

I don’t really believe that there are competitors in my industry of consulting. We are all so individualized and so different that we can’t help it. We have NO real competition. Of course, in order to be even more memorable and differentiated, you have to work on your brand (see how to do that here). Here is… continue reading »

3 Best Ways To Get Shopped On Price

chala May 16, 2013 Bargaining, branding, Business, Chala, Coaching, Communication, competition, Consulting, Entrepreneur, Facebook, LinkedIn, Management, Marketing, Price, small business growth, small business marketing, Twitter

As a small biz marketing coach, I’ve run into some doozy prospective clients in the past. At the beginning of my practice, I once had a client who actually haggled with me about the payment date. She devised payment plans that didn’t exist! So I decided to give you some great tips on what to… continue reading »

3 Olympian Strategies to Get Gold-Medal Tough in Business

chala August 7, 2012 Brand, branding, Business, Business and Economy, Business plan, Chala, Coaching, Communication, competition, Consulting, Customer, Entrepreneur, Gold medal, London, London House, Michael Phelps, Olympic, Olympic Games, patience, Sales, Siebold, Small business, small business growth, small business marketing, Target market, Teacher, Time management, Toronto

If you spent the long weekend with one eye on the Olympics like me, you’re in awe and when it gets gory, disgust over the vivid images of these extraordinary individuals who will stop at nothing to win. As a business owner, I have a lot to learn from them. Here are a few things that got… continue reading »

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