Consumer – Marketing Strategy for B2B Companies

Is Your Web Presence Getting You More Customers?

chala September 16, 2013 branding, Business, Business and Economy, Coaching, Communication, Consulting, Consumer, Decision making, Digital footprint, Entrepreneur, Marketing, Small business, small business growth, small business marketing, Social media, Web presence, Web.com

You think you’re a hot shot online? Think again, in Abigail Tracy ‘s Inc Magazine article, study findings show that customers think a lot less of your business than you think they do. Here are the stats: A recent study by Web.com found that small businesses underestimated the opportunity they have to build relationships with customers via the… continue reading »

Do Customers Love You? 5 Questions to Ask

chala March 25, 2013 Brand, Business, Business and Economy, Business plan, Chala, Coaching, Communication, Consulting, Consumer, Customer, Entrepreneur, Facebook, Facebook features, LinkedIn, Marketing, Online community, small business growth, small business marketing, Twitter

Your customers may ‘like’ your Facebook page but do they actually LOVE you? That’s such an overused word but I don’t mind. I use it for everything because like any consumer, I’m passionate about the products and services I spend my life with. How about you? Answer these questions to see if your customers are… continue reading »

The New Rules for Marketing

chala March 4, 2013 Brand, branding, Business, Business plan, Buyer, Communication, Consulting, Consumer, Internet marketing, Management, market, Marketing, Marketing and Advertising, small business growth, small business marketing, USMLE Step 1

I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and how to effectively get your message out to your customers. Here… continue reading »

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