What Type of Content Is Still King? (research)


In the wild world of the pandemic, content isn’t just still king, it’s now more valuable than ever. Streaming services are booming. Education and entertainment are at an all time high. And marketers are definitely not missing that boat of the online ‘captive audiences’. Here’s some research done by SalesIntel to prove that content is… continue reading »

Content is the Price You Pay to Buy Attention


Some of my clients absolutely refuse to blog. Others swear at me if I tell them to send out newsletters to their clients. Yet others want to hide under the table if I ask them to do a keynote at a conference. Yes, all these things are pieces of marketing content. It is the price… continue reading »

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