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Why Shorter Is Sweeter (& Always More Efficient)

chala , , , , , , , , , , , ,

I’m only 5’3″ so naturally I would subscribe to the notion that shorter is sweeter but even as a small business coach I think this idea is key to good communication. A client sent a sell sheet she’d made for a new program she was offering. It was pages and pages long. I kept scrolling… continue reading »

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