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Differentiate or Die

You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn’t you? You thought “oh, that short blond girl doesn’t know what she’s talking about, I’m making my numbers...

Too Small To Differentiate Against a Giant?

Think again. You are NEVER too small to compete against anyone! Which is why I LOVED this latest story about how Best Buy, the electronics retailer who was on the verge of banktrupcy is actually growing because of a key differentiator against their giant competitor...