Differentiate or Die


You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn’t you? You thought “oh, that short blond girl doesn’t know what she’s talking about, I’m making my numbers fine. The sales are rolling in, my team is competent, why would… continue reading »

Too Small To Differentiate Against a Giant?


Think again. You are NEVER too small to compete against anyone! Which is why I LOVED this latest story about how Best Buy, the electronics retailer who was on the verge of banktrupcy is actually growing because of a key differentiator against their giant competitor Amazon (who I love also!). Here’s the story: When You… continue reading »

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