Message – Marketing Strategy for B2B Companies

Stop Trying to Message Multiple Targets At Once

chala June 16, 2017 Message

At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find messaging to serve them all. Here’s what… continue reading »

The Secret to a Strong Branding Message? Focus.

chala April 1, 2013 Brand, branding, Business, Business plan, Chala, China, Communication, Consulting, Entrepreneur, Facebook, LinkedIn, Message, President of the United States, Seth Godin, Small business, small business growth, small business marketing, Twitter, Volvo

Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people are confused by your messaging if you’re telling them… continue reading »

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