Stop Trying to Message Multiple Targets At Once


At a recent roundtable with CEOs, one large question kept popping up. One CEO asked how to combine B2B and B2C messaging. Another asked how to combine Millennials with Seniors as a target to speak to. Others had up to 20 industries they worked with and wanted to find messaging to serve them all. Here’s what… continue reading »

The Secret to a Strong Branding Message? Focus.

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Can’t focus? Then you’re in for a tough time in business. Here’s someone else who agrees with me about the need for a business to pick just 1 thing to sell to only 1 group of people–Adam Kleinberg, (a cool ad agency dude). He agrees that people are confused by your messaging if you’re telling them… continue reading »

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