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Co-Marketing: Twice as Nice or Double the Trouble?

chala , , , , , , , ,

I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different products, client lists, marketing approaches or reputations. To protect your business, put… continue reading »

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