by Chala | Sep 20, 2023 | Marketing
Recently I did a post on the fact that buyers bounce from your presentation in 15 seconds. How do you stop them in their tracks and make them pay attention from the start? Say Something Controversial As the hallmark of best-in-class speeches, TED talks provide a rich...
by Chala | Sep 7, 2023 | Marketing
Having written a book called “How to Make Anyone Like You in 7s or Less”, I find it easy to believe that it takes 15 seconds for buyers to look at your presentation deck and decide to ‘bounce’, ie. ignore it. Here are some other eye-popping...
by chala | Apr 26, 2021 | Marketing
Hey, don’t kill the messenger, I didn’t make this up. A study by Polleverywere found that there were 35 Million PowerPoint presentations given each day to an audience of over 500 Million people. And the sad part? 79% of them said that the presentations...
by chala | Jul 23, 2012 | Ezines, Leadership, Marketing, Videos
Brand yourself like a small business When you find yourself swimming in a sea of candidates competing for the same job as you, now you know exactly what it feels like to be a small business that’s trying to grow. Why brand? Used by ancient Egyptians 3000 years ago in...
by chala | Oct 14, 2011 | Ezines, Leadership
This phrase is one of the most frequent things I hear from my clients at some point in the coaching process. The clients who utter this phrase are usually apologizing for an incomplete stretch (homework assigned by the coach), an unsent prep form (usually sent each...
