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Lunch Meetings: 5 Reasons They Work

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One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to have a lunch meeting with someone you want some… continue reading »

Can Lance Armstrong Rebuild His Brand?

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Along with the rest of North America, my husband and I sat captivated by Oprah‘s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand marketing expert myself, I was intrigued by this article…. continue reading »

Co-Marketing: Twice as Nice or Double the Trouble?

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I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different products, client lists, marketing approaches or reputations. To protect your business, put… continue reading »

Is Your Personality Attracting Customers?

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“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t think I had “corporate maturity”. … continue reading »

7 Steps to Become an Authority in Your Industry

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As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why you should be talking to… continue reading »

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