by chala | Jan 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to...
by chala | Jan 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Along with the rest of North America, my husband and I sat captivated by Oprah’s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand...
by chala | Jan 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different...
by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
by chala | Dec 12, 2012 | Ezines, Inspiration, Leadership, Marketing, Small business growth
As a small business marketing coach, I’ve been beating the drum of focused niching for as long as I can remember. Picking just one group of people to serve and to talk to them about only one thing I do, for most people is really really hard. The major reason why...