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Are you being too clever for your customer?

chala , , , , , , , , , , , , , , ,

A good friend bravely took the plunge into entrepreneurship after over a decade spent working for “The Man”. The first thing she did like any business owner was not to get a business strategy or to make a marketing plan. She went and got a graphic designer to design her brand, spanking-new company logo. That’s… continue reading »

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