by Chala | Jun 22, 2023 | Marketing
Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose...
by chala | Feb 6, 2018 | Marketing
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That’s right…the BIC For Her Pen. What’s up with launching gender-based...
