Every business that’s launching or trying to grow has to decide who best to target as a customer. Why target? Because without a strategically defined specific target, businesses won’t know who to market to, who to hang out with, who to invest in, whose pain to solve and whose language to speak when marketing to… continue reading »
When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That’s right…the BIC For Her Pen. What’s up with launching gender-based products, you ask? Let me explain why it’s happening and how you can avoid similar mistakes in your… continue reading »
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