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The Hilarious Targeting Of Women For New Products

chala

When I read about the new Doritos (my former employers) product targeting women, I had a terrible flashback to a similar new product launch by yet another former employer. That’s right…the BIC For Her Pen. What’s up with launching gender-based products, you ask? Let me explain why it’s happening and how you can avoid similar mistakes in your… continue reading »

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