Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

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Jason Fell’s story in the Entrepreneur magazine is based on a talk he attended (and I also attended!) by thought leader Jonah Berger who wrote a book called Contagious: Why Things Catch On (Simon &  Schuster, 2013) He made really compelling cases for why some ad campaigns catch on and spread like a disease. Here are… continue reading »

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