by chala | Apr 20, 2020 | podcast, Polish My Pitch
I loved how good a student Natalee was. She had carefully watched my previous podcasts and had changed her pitch accordingly, choosing specific target groups that self-gathered and a pain point that they had in common. She thought that the inability to order small...
by chala | Mar 27, 2020 | Marketing
We are in an unprecedented panic and chaos in the world. That’s not news to you. But if you’re a small business trying to navigate the mess, what might be news to you is that you have to change. And fast. Pivot Pivot American Airlines is taking out seats...
by chala | Mar 10, 2020 | Ezines, Marketing
“I just don’t know where to network anymore Chala, what with the virus now and all big meetings and conferences being postponed. What do I do?” asked my client when we talked about her marketing plan this week. Hence, the birth of the new term that...
by chala | Mar 5, 2020 | Marketing
I was almost gleeful when I came upon this quote in an article about “How to Sell Better in 13 Simple Words” in Inc magazine. When I read that a famous speaker who makes 6-figures with every talk said the same thing about brevity and clarity making you...
by chala | Mar 3, 2020 | podcast, Polish My Pitch
Aviva’s in one of those Elevator-Pitch-phobic-professions. The ones that send people fleeing in the other direction if the pitch isn’t delivered right. The reason is that there simply is a glut of insurance advisors in the market and none of them are differentiated....
