by chala | Nov 5, 2019 | podcast, Polish My Pitch
Taglines can hinder more than help us when we’re doing our elevator pitch. Here was a classic example of how Julie’s use of her school tagline blurred the specifics of what problem they solved and how. Through my deep questioning of the biggest problem a private...
by chala | Oct 29, 2019 | podcast, Polish My Pitch
Joan has been a friend for over a year. I knew of her deep confusion and struggle surrounding conveying her value to her prospects. In this powerful podcast segment, you can see her move quickly through my laser questions to focus on her target and to start...
by chala | Oct 22, 2019 | podcast, Polish My Pitch
Jeannette was my first brave guest who signed up to have her pitch polished. We had met years ago when I was speaking at her industry conference. Then she got on my newsletter list and was one of the first people to sign up for the live debut filming of my podcast....
by chala | Oct 10, 2019 | Uncategorised
An estimated 90 million Americans listen to at least one podcast each month, according to Edison Research. But that’s not why I did it. Here are the lessons that I learned along the way to birthing this idea of podcasting. Clear The Blocks I knew from my own...
by chala | Oct 4, 2019 | Uncategorised
Well, as I just turned 50, I should probably qualify ‘old’ before I upset too many people. A 2019 research showed that 60% of people who start small businesses are between the ages of 40 and 60. There are so many implications for selling and marketing to...
