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Brands People Loved More During Covid
A new research by brand agency MBLM revealed how people fell more in love with certain brands after covid. The study was called the Brand Intimacy Covid Study. Why should we give a rip? Because apparently people are willing to pay 20% more for a brand that has a...
Stop Phoning Prospects (unless you know them)
I never thought I would ever say this in my life but a phone call I got yesterday changed my mind about calling prospects you don't have a basic relationship with (ie. they recognize your name when you tell them who you are). Here's what you can learn from my...
Super-Niching a Giant
I've been asked to do a training for giant sized B2B companies that have close to a Billion Dollars in revenue about helping their sales grow. Of course, the only thing I'm always talking about over and over, year after year is the whole concept of super-niching....
I’m Selling My Failures
I loved this concept I heard from my coach Kelly Roach. I have failed and failed over and over again so that my clients don't have to. You are buying a short-cut over all those years and dollars and heartache of trial and error. Here are my failures that you're...
When They’re Interested But Won’t Buy
One of my favourite former clients called me and her partners to a meeting to get my opinion this week. They had a hot new product related to covid safety on their hands and were dying to close the many leads in the pipelines. But the political climate was proving...
Ellen DeGeneres’ Brand In The Toilet
I really liked Ellen. I truly thought she was funny and kind and brave. Little did I or the world know that she was sometimes the queen of 'not-so-nice'. As a consumer, I was disappointed. But as a marketer, I'm fascinated by what's happening to one of the most...
My Linkedin Prospecting Story
I've said goodbye to the stages and crowded networking rooms thanks to a pesky little virus you may have heard of. Since then, I've hired a new coach and social sellers to change my prospect funnels to online ones. It's been quite the experience, let me tell you....
Why Lockdown Is Good For Your Pitch
I was recently in one of the most frenzied and yet best organized networking experiences of my life. In lockdown. A virtual conference networking on Zoom. Then I understood why this lockdown was good for everyone's elevator pitch. Here's the story.. Lightning Speed...
What I learned About Prequalifying Prospects After Being Flooded by Calls
I went on a tiny little podcast called Entrepreneurs On Fire a few months ago. It was a big one. It had 1 Million downloads per month. I knew it would be big for my business but I didn't know it would be painful. Best Laid Plans My team and I had built a great...
Your Brand and George Floyd
What, if anything should your brand say about George Floyd right now? Should you say something and risk the ire of people who are in great pain and resentment? Should you ignore the outpouring of emotion? It's a conundrum that I had to face as a blue-eyed, blond,...
I was Featured on Entrepreneurs on Fire!
Social Distance Marketing: How to Thrive in the Crazy World of Self-Isolation with Chala Dincoy A former corporate slave, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to...
Amazing Virtual Pivots
I loved reading about these amazing brick and mortar businesses who took a virtual approach to selling. I wanted to share them with you in this week's post. Who Needs Gyms Anyway As a pre-covid gym rat, I would have rather not worked out for days if I couldn't get...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
