fbpx

BLOG

Responsiveness Is a Currency

Responsiveness Is a Currency

Yes, the speed at which you respond to your customers and prospects is literally worth actual money. I didn't always think this way. In fact, I lost a job as a research consultant in my early 30's because I didn't respond fast enough to a big-wig client. So they...

60% of New Biz Owners Are Old

60% of New Biz Owners Are Old

Well, as I just turned 50, I should probably qualify 'old' before I upset too many people. A 2019 research showed that 60% of people who start small businesses are between the ages of 40 and 60. There are so many implications for selling and marketing to these...

58% Buyers Talk Price First

58% Buyers Talk Price First

Jenny was having her first meeting with the buyer for the large IT company she'd been courting for over a year! It had taken a long time to get this meeting and she was over the moon. She went in, expecting to talk about the product, their impeccable service and...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients