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60% of New Biz Owners Are Old

60% of New Biz Owners Are Old

Well, as I just turned 50, I should probably qualify 'old' before I upset too many people. A 2019 research showed that 60% of people who start small businesses are between the ages of 40 and 60. There are so many implications for selling and marketing to these...

58% Buyers Talk Price First

58% Buyers Talk Price First

Jenny was having her first meeting with the buyer for the large IT company she'd been courting for over a year! It had taken a long time to get this meeting and she was over the moon. She went in, expecting to talk about the product, their impeccable service and...

Cold Email Mistakes

Cold Email Mistakes

Should you even be writing cold emails? Well the statistics say yes. Email usage is going to increase by almost a Billion users by 2022 and the ROI is great. For every $1 you spend on email marketing, you get a whopping $32 back! That number is strangely $49 for...

Does Look-At-Me Marketing Work?

Does Look-At-Me Marketing Work?

As I was rehearsing to do my speech this weekend at the Harvard Club of Boston, I saw a fascinating post by a business guru that really triggered my mind. In the middle of my heart palpitations prepping for my own Look-at-me-marketing opportunity, I had a giant...

About Chala

Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients