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Dealing with Price Issues for Your Small Business
Pricing is the hairiest of beasts for my clients and of course for me since we're solopreneurs. Because I only come to the sales conversation with a prospect after first establishing the 'know-like-trust' through public speaking or having just gone through a...
Etiquette Out-performs Sales Techniques
Who knew manners mattered more than any other sales technique known to man or woman kind? Read on to this story which illustrates something that is so common nowadays that I'd like all those reading the article to take a second look at how their manners are treating...
When a client dumps you: Hard lessons for a small business when a client fires them
http://www.youtube.com/watch?v=TmFonD2afbI&feature=related During the 7 years of my coaching practice, I’ve been lucky that I’ve only lost a couple of clients. Each time that it happens I’m reminded again of the lessons that I’ve learned and I hone my skills and...
9 Beliefs of Truly Successful People
I am always fascinated by what makes successful people tick. After all, why re-invent the wheel if I can pick up a pointer of two from them. Here's an article I really enjoyed about the beliefs of winners: 1. Time doesnt fill me. I fill time. Average people allow time...
How Customers Decide to Buy
As you give it your all and make your pitch to your customer, your customer is also busy thinking about a couple of things. These are: 1. Do I want to do business with this person? Who is this person, really? Do I trust him? Do I like her? 2. Do I want to do business...
Surprise! You Can Win Customers For Life
Loyalty from customers is a lot less common than it used to be. What with free offers of everything from ebooks to free coaching sessions, the average consumer today has a lot of choices to hop around. Check out this article about how other businesses big and small...
7 Cold Calling Mistakes That Make You Look Like an Amateur
Cold calling is not dead. Yes, I rarely cold call to get clients but often have to cold call to get speaking engagements. One way or another, cold calling is inescapable. Here are some things to avoid so that you stop looking like a nervous rookie when you do pick up...
5 reasons why I’m afraid I’ll grow my small business
A few nights ago at the Entrepreneurial Mom’s monthly meeting, a simple question was asked of the audience—“what is your biggest pain point?” Unanimously everyone agreed that it was not having enough clients. That sounds like a no brainer answer right? Unfortunately...
Wow that crowd-how to public speak to get clients
[youtube=http://www.youtube.com/watch?v=D5fhNP_Qb7I&feature=plcp] The snoring audience Has anyone ever fallen asleep during a presentation that took you hours to prepare? Has there ever been an abyss of loneliness at the end of your speech when not a single person...
5 Things to Un-Learn From School
Remember killing yourself to do well in school? Well I don't know about you but I did. My parents told us school was important. As a small business, this article makes some very good points about forgetting all that you learned in school! 1. If you only do what you're...
Your Story Is Your Marketing Strategy
When you're a small business, you ARE your business. So to market it properly, you need to engage your clients' hearts and minds with the wonder of who you really are. Here's a great article about that: Tell your company's story. Everyone likes to know the story...
Build a Community Around Your Brand and Reap the Rewards
Raving fans for your brand make getting clients easier and cheaper. Social media didn't exist a few years ago but now that it does, here are some ways to build some raving fans around your brand: How do you build a community around your brand? Your Small Business...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
