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Marketing Mistake 53: Trade Shows That Had No ROI
Naked Marketing Podcast with Guest, Steve Edwards Steve Edwards is the founder of Premier Virtual, a platform that allows organizations to host a job fair or career hiring event entirely online. Steve explains that even before the pandemic, he felt that many...
58% Marketers Don’t Know Their Target
Have you been wracking your brain about why your marketing ROI is in the toilet? Wonder no more...Hubspot surveyed 1200 marketers recently and almost half (42%) only knew their target audience's basics like demographics, name and location. Less than half knew about...
Marketing Mistake 52: Prescribing Before Diagnosing
Naked Marketing Podcast with Guest, Chad Betz Chad Betz is a strategic initiatives executive and author of the highly successful book, “Late Bloomer, It’s not too late to succeed!”. In this episode of Naked Marketing, Chad gets open and naked about being too...
Marketing Mistake 51: Not Staying in Front of My Target Audience
Naked Marketing Podcast with Guest, Desi Bolin Desi Bolin, the founder of Virtually Sourced, is a great example of why niche-ing is not the only way to differentiate yourself. The strategic virtual assistant (SVA) company offers a variety of services that extend...
Why B2B Buying Takes Longer Now
During my last speech, I mentioned that corporate buying deals were taking longer after the pandemic. An audience member asked why so I dug deep for some research about this. It turns out that more than half of B2B execs report an increased timeline. Here it...
Marketing Mistake 50: Trusting People Who Weren’t Qualified
Naked Marketing Podcast with Guest, Jennifer Helene It was such a breath of fresh air to speak with Jennifer Helene in this episode of Naked Marketing. Her skin was simply glowing and I couldn’t help but remark how luminous she was! Perhaps it wasn’t a coincidence...
How To Get A Buyer’s Attention
I've attended 3 procurement events in the last 3 weeks and all had one thing in common: small businesses vying for corporate buyer attention. In my observations, I divided the people who got and lost that attention from those who turned it into an actual...
Marketing Mistake 49: Paid Too Much For “Experts” With 0 ROI
Naked Marketing Podcast with Guest, Ken Keis Ken Keis, who jokingly asks people to remember his name as “car keys”, is the CEO of Consulting Resource Group (CRG). Positioned in the human capital space, CRG helps people in three ways: self-awareness,...
Marketing Mistake 48: Creating Product Before Enough Research
Naked Marketing Podcast with Guest, Wade Galt It was wonderful meeting with Wade Galt, the creator of the 3-Day Weekend Club that aspires to help more entrepreneurs gain a 3-Day Weekend/4-Day Work Week lifestyle. Wade understands the tenuous balance between...
Marketing Mistake 47: Hired Wrong Marketing Talent
Naked Marketing Podcast with Guest, Jim Barnish This episode with Jim Barnish, Jr. got really naked, with him admitting that his biggest and costliest marketing mistake was in fact…himself. The Founding Managing Partner of value creation firm, Orchid Black, says...
5 Tells That You’re NOT a Growth Minded Leader
A 2022 McKinsey research shows that a quarter of companies don't grow. In fact, one research found that only a tenth of S&P 500 companies grew over GDP for a period of 30 years! All the research has suggested that growth actually is a Decision. It's not an...
Marketing Mistake 46: Waiting to Develop Full Program Before Selling It
Naked Marketing Podcast with Guest, Brian Russell I had the wonderful opportunity to speak with Dr. Brian Russell (though he prefers to leave out his title when being introduced), who owns his own leadership coaching and consulting business. Unlike other business...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
