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Marketing Mistake 74: Not Exposing Self, Hiding Behind Brand
Naked Marketing Podcast with Guest, Tom Bailey Tom Bailey launched Succeed Through Speaking with just one goal: To improve people’s communication skills. Tom says that he used to hide behind his brands all the time, so much so that none of his customers even knew...
79% of Revenue Champs Do Personalized Marketing
Creating your own running shoe or using skin matching to find your exact shade of makeup? Personalized marketing isn't just for the B2C world anymore. It has always been in the B2B world but it has suddenly become even more important in 2023 with the availability...
3 Signs Your Messaging Isn’t Working
Your messaging is everything from the copy on your website to what comes out of your mouth when prospects ask you for your elevator pitch. But is it any good? Here a some signs that it may not be working and why. It Doesn't Convert Month after month you go from...
Marketing Mistake 73: Hiring The Wrong Marketing “Expert” And Getting No ROI
Naked Marketing Podcast with Guest, Jodi Woelkerling Jodi Woelkerling is a resiliency coach and leadership expert from Australia. Her passion is helping business leaders build resiliency habits in their organizations so that their teams remain agile and nimble...
Marketing Mistake 72: Relying On Existing Business Coming In Without Investing In A Marketing Strategy
Naked Marketing Podcast with Guest, Eric Oakland Eric Oakland, the co-founder of Relumed, is on a mission to help more organizations become visual-thinking brands to effectively communicate their message. Contrary to popular perception, visual thinking tools, such...
Marketing Mistake 71: Trying To Do It Myself, Not Seeking Help
Naked Marketing Podcast with Guest, Terry Doloughty If you’ve ever felt overwhelmed with the million and one challenges of starting and maintaining a startup, then Terry Doloughty is there to help. The founder of B.O.S.S. Consulting is on a mission to help small...
80% Marketers Already Prepared for Recession
There's a lot of uncertainty lately in the wind. How are big businesses preparing for it? Well Hubspot asked Marketing execs just that question and found that a whopping 80% are already planning for it. Here is what they're doing to hunker down during the expected...
Marketing Mistake 70: Depending On Ability To Sell And Not Creating Lead Gen Systems
Naked Marketing Podcast with Guest, Mark Jewell For Mark Jewell, the agricultural industry has always had a special place in his heart. Mark grew up in a rural town, helping his father with his leech farm, and learning to love everything related to nature....
About Page As a Positioning Tool
Seeing as how the 'About' page is the 2nd most visited section of any website after the 'Home' page, you need to be very careful about how you use it. In fact, why don't you use it to position and differentiate your company? Here's how... ReThink Ice Cream Story...
Marketing Mistake 69: Aiming Too Low In Prospect Target
Naked Marketing Podcast with Guest, Beverly Behan Beverly Behan is a wonderful case study on how a niche passion can become a successful business. The former lawyer turned entrepreneur is a well-known name in board consulting and corporate governance in North...
Marketing Mistake 68: Creating Brand Assets Prematurely
Naked Marketing Podcast with Guest, Dr. Gena Cox For Dr. Gena Cox, the biggest marketing mistake she ever made was placing too much emphasis on how well-designed her website was. It was a love-and hate-relationship that eventually became a partnership of tolerance...
Does ChatGPT Think it Can Replace Human Personality
With the talented AI tool ChatGPT on everyone's radar, I thought it would be interesting to ask ChatGPT itself whether it could replace me. After all, I take great pride in my sassy and smart content that I crank out each and every week. For once and for all, I...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
