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Marketing Mistake 65: Messaging Didn’t Match Internal Actions
Naked Marketing Podcast with Guest, Nathan Stuck Nathan Stuck is the Director of Culture & Strategic Impact of Ad Victoriam Solutions and believes that building a B corp culture should be the most important thing a company does. A B Corp Certification verifies...
Marketing Mistake 64: Took Online Funnel Classes That Didn’t Work With Target
Naked Marketing Podcast with Guest, Angela Edwards Angela Edwards is the CEO of Castle Thunder Consulting, an executive coaching brand focused on scaling small businesses, particularly in shifting their mindset from being overworked and overwhelmed to becoming...
Marketing Mistake 63: Marketing Based On Fear Vs. Creativity
Naked Marketing Podcast with Guest, Michelle Eberhard Michelle Eberhard is the genius behind Ultimate Business Quest (UQB), a gamified business management app that asks users to complete “quests” in a fantasy-like game. Users can use the lessons they’ve learned on...
Marketing Mistake 62: Not Following Up On Trade Show Leads
Naked Marketing Podcast with Guest, Tom Pullen Tom Pullen is an innovator, both in his own personal life and in his industry. The CEO of Innovinco works with large-scale businesses that want to innovate their processes and become much more efficient. Because...
Selling To Non-Decision Makers
Non-decision makers are the people who might love you and want to buy from you but their hands are tied. There are two reasons I can think of why you'd ever have to sell to a non-decision maker. One is when you simply can't get to them, ie. your contact won't grant...
Marketing Mistake 61: Thinking I Didn’t Need To Do Marketing
Naked Marketing Podcast with Guest, Croft Edwards Croft Edwards is an unusual case study in passive marketing. Unlike other leadership coaches, his entire clientele was found through word-of-mouth. In fact, Croft continues to find clients (and even, sometimes, has...
Sales Conversation No-No’s
Trust and establishing a connection with your networks is what gets you into a sales conversation. A recent research in Psychology Today found that there are 6 habits that break a connection during conversations. Here are a few of them and a look at those that...
Marketing Mistake 60: Running Ads Without Understanding the Platform
Naked Marketing Podcast with Guest, Beate Chelette In this episode of Naked Marketing, we meet Beate Chellete, an experienced growth advocate. She works with entrepreneurs and helps them build their businesses by improving their internal processes. Beate also helps...
Marketing Mistake 59: Marketing the Wrong Service
Naked Marketing Podcast with Guest, Michael S. Seaver Michael S. Seaver is an executive and leadership coach dedicated to helping his clients unlock their potential and live purpose-led lives. He prides himself on his no-nonsense strategies that guide clients to...
Getting Decision Makers To Talk To You
One of the biggest struggles of small businesses selling to large corporations is the inability to get a decision maker's attention or time. It's the first hurdle that we overcome with my clients since our first month's work involves doing one on one interviews...
Marketing Mistake 58: Not Taking Enough Advantage of Social Media
Naked Marketing Podcast with Guest, Jimmy Song Jimmy is the founder of Programming Bitcoin, which, as its name suggests, teaches programmers everything they need to know about Bitcoin and the cryptocurrency space. He now works with various companies that trade in...
Marketing Mistake 57: Marketing Too Early Before The Event
Naked Marketing Podcast with Guest, Barby Ingle Barby Ingle is an inspiration to everyone: She was a coach and a teacher before being diagnosed with a chronic pain syndrome that prevented her from doing heavy work. Instead of allowing the condition to control her,...
About Chala
Chala Dincoy is a Marketing Strategist who helps B2B service providers reposition their marketing message to successfully sell to corporate clients
