by chala | Mar 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a lot else has changed about the world of marketing and...
by chala | Feb 28, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I am bursting with pride about my new book Gentle Marketing: How To Gently Attract Loads of New Customers! due out on my birthday in May! Here’s an excerpt that I hope will whet your appetite… As a small business marketing coach, I say you should get...
by chala | Feb 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If I had a dollar for every client who was afraid to blog, I’d never need another client again. As a small biz marketing coach, I know that the most authentic way to help our clients is to give them down to earth, real advice that sounds just like they’re...
by chala | Feb 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are...
by chala | Feb 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
If you’re a small business owner like me and you want more clients, like it or not-you’re probably talking to a lot more people than you ever did in your life! I talk to clients, I talk to potential clients, I talk to other small biz owners, I talk to...
by chala | Feb 14, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare...
