by chala | Dec 2, 2021 | Marketing
Unused by sales that is… A B2B study by research and consulting company Forrester claims that 60-70% of marketing content remains unused by sales departments. As someone who has worked in both, this is no surprise to me and I’d like to talk about why (and...
by chala | Nov 2, 2021 | Marketing
Look Like a Hero When I bought services for Pepsi, Pizza Hut and Frito Lay for 18 years, that’s all I ever wanted. I wanted to be the one to bring an innovation, a cost saving, a unique new methodology to do something we already did, you name it. I wanted to...
by chala | Oct 28, 2021 | Marketing
I’ve recently had the pleasure of exploring working with a prospect who was in need of a niche to differentiate his new consulting business. The prospect was a strategic thinking former CEO of several successful startups that he’d built to 7-figures. He...
by chala | Oct 21, 2021 | Marketing
As a certified WBE and a coach who works with MBE’s, I know that the biggest buyer pet peeve during matchmaker meetings is the vendor that shows up unprepared. I’ve even heard stories of WBEs and MBEs asking the buyers during the meeting what they actually...
by chala | Oct 11, 2021 | Marketing
You heard right, there’s an actual marketing strategy that gets you almost 100% more return on your investment than regular marketing campaigns and according to latest research data, it’s called Account Based Marketing. What on Earth Is it? Account Based...
by chala | Sep 14, 2021 | Marketing, Uncategorised
I’d like to thank my clients for constantly giving me great material to blog about here. This week’s topic comes courtesy of a long-time client who is planning on announcing his price increase shortly to his beloved trusted customers. If you’ve never...
