by chala | Apr 21, 2021 | Marketing
I follow a pretty cool 25-year-old marketing guru named Harry. His company is called Marketing Examples. Being less than half my age, I’m pretty impressed with some of his messaging suggestions. Here are a few reminders for you, from him: Don’t Collect,...
by chala | Apr 14, 2021 | Marketing
“Chala, another one said ‘no’, I’m just so frustrated with this selling thing!” said a business owner friend. She was overwhelmed by how much time, effort and money she had sunk into her marketing and how little it was helping her and her...
by chala | Apr 8, 2021 | Marketing
As businesses start to open up in the US, a new question has emerged: will events be virtual versus In-person this year? Will they have the same ROI as before? Which should we invest our time and efforts in? Well, here is a study to shed some light on the topic. Read...
by chala | Mar 31, 2021 | Marketing
In the wild world of the pandemic, content isn’t just still king, it’s now more valuable than ever. Streaming services are booming. Education and entertainment are at an all time high. And marketers are definitely not missing that boat of the online...
by chala | Mar 15, 2021 | Marketing
Businesses are just now coming out of the storm of the pandemic. And there’s a lot of good news and new direction in this recent research conducted by the AMA and Deloitte about marketing in the aftermath of Covid. Marketing Is King There is a return of optimism...
by chala | Feb 4, 2021 | Marketing
In Dan Pink’s book “To Sell is Human”, he asked research participants for the first word that came to mind when they heard the words ‘sales’ or ‘selling’. Guess what wonderful words were most mentioned? “Pushy, hard,...
