by chala | Nov 13, 2020 | Marketing
A new research by brand agency MBLM revealed how people fell more in love with certain brands after covid. The study was called the Brand Intimacy Covid Study. Why should we give a rip? Because apparently people are willing to pay 20% more for a brand that has a...
by chala | Oct 7, 2020 | Marketing
I’ve been asked to do a training for giant sized B2B companies that have close to a Billion Dollars in revenue about helping their sales grow. Of course, the only thing I’m always talking about over and over, year after year is the whole concept of...
by chala | Aug 27, 2020 | Marketing
I loved this concept I heard from my coach Kelly Roach. I have failed and failed over and over again so that my clients don’t have to. You are buying a short-cut over all those years and dollars and heartache of trial and error. Here are my failures that...
by chala | Aug 18, 2020 | Marketing
One of my favourite former clients called me and her partners to a meeting to get my opinion this week. They had a hot new product related to covid safety on their hands and were dying to close the many leads in the pipelines. But the political climate was proving too...
by chala | Aug 4, 2020 | Marketing
I really liked Ellen. I truly thought she was funny and kind and brave. Little did I or the world know that she was sometimes the queen of ‘not-so-nice’. As a consumer, I was disappointed. But as a marketer, I’m fascinated by what’s happening...
by chala | Jun 26, 2020 | Marketing
I’ve said goodbye to the stages and crowded networking rooms thanks to a pesky little virus you may have heard of. Since then, I’ve hired a new coach and social sellers to change my prospect funnels to online ones. It’s been quite the experience, let...
