by chala | Mar 22, 2019 | Marketing
Like the rest of the world, I read in fascination how the rich and the famous had bought their children coveted placements into famed universities. I guess I was jaded enough not to be that surprised at it. After all, I supposedly live in a country where a two-tiered...
by chala | Mar 6, 2019 | Marketing
Sitting at what is perhaps the 1000th conference of my storied career, I’ve come to one firm conclusion: speakers who don’t include stories in their speeches or even panel discussions should be fired (if not shot…) Here’s why: You’re...
by chala | Feb 22, 2019 | Marketing
As I drove by another bus shelter ad with a realtor’s giant picture on it, I had to laugh at seeing yet another example of what I call Ego Marketing. Ego Marketing is marketing done mostly for the purpose of making you feel better about yourself. Here are a few...
by chala | Feb 5, 2019 | Marketing
I’ve long told you that buyers are liars. Here you can read my previous post about it. But now they’re busted. There’s now technology that gets into the human body chemistry that can tell if buyers actually really like an ad or if they’re still...
by chala | Jan 23, 2019 | Marketing
You always thought I was blowing hot air when I told you that you have to stop twinning your competitors as a small business, didn’t you? You thought “oh, that short blond girl doesn’t know what she’s talking about, I’m making my numbers...
by chala | Dec 5, 2018 | Marketing
I can hardly believe that I’m saying this. As a messaging expert who makes her living teaching businesses what to say, I would never have thought I’d tell you that your message is less important than anything! However, after speaking at Nasdaq this week,...
