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Project a Successful Image: 7 Ways

by chala | Feb 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...

Turn Customers Into Your Best Salespeople: 4 Tips

by chala | Feb 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...

A Lesson in Crisis Communication From Beyonce

by chala | Feb 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m not American nor am I a sports fan but I’m a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don’t know if you were aware of the pr crisis that Beyoncé faced when it was found out that she...

How Smart Companies Use PR to Get the Word Out

by chala | Jan 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to...

Suck At Keeping Your Word? You Could Be Losing Customers

by chala | Jan 24, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll...

Lunch Meetings: 5 Reasons They Work

by chala | Jan 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to...
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Recent Posts

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  • The Authenticity Paradox: When Being Yourself Hurts Your Business
  • When Your Differentiator Is Losing You Money: A Strategic Fix

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