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Branding Lessons from the Oscars

by chala | Feb 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m a huge (and frustrated since I can’t see as many as I want) movie buff. So as a small business owner who helps entrepreneurs with their branding, I look for lessons in branding from the movies. What better place to look at than the Oscars? Here are...

Are You A Conversational Gymnast?

by chala | Feb 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

If you’re a small business owner like me and you want more clients, like it or not-you’re probably talking to a lot more people than you ever did in your life! I talk to clients, I talk to potential clients, I talk to other small biz owners, I talk to...

Should You Be Anti-Valentine's?

by chala | Feb 14, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare...

Project a Successful Image: 7 Ways

by chala | Feb 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...

Turn Customers Into Your Best Salespeople: 4 Tips

by chala | Feb 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...

A Lesson in Crisis Communication From Beyonce

by chala | Feb 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m not American nor am I a sports fan but I’m a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don’t know if you were aware of the pr crisis that Beyoncé faced when it was found out that she...
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