by chala | Jan 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to...
by chala | Jan 24, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth
I am not a Trekkie (although I’m married to one) and yet somehow I’ve coined the phrase “Say-Do Continuum” in observing my fellow humans. The Say-Do Continuum is a phenomenon when a person actually does something as he promises to (Do) and tells you (Say) what he’ll...
by chala | Jan 21, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
One of my New Year’s Resolutions this year is to spend more time face to face with clients, prospects and other small businesses I can partner with. This is a perfect article if you’ve been thinking along the same lines. Here are some compelling reasons to...
by chala | Jan 18, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
Along with the rest of North America, my husband and I sat captivated by Oprah’s interview with the man who’d defied all odds and risen to unbelievable heights of success. Now he was confronting a ton of lies he told with a stoic grimness. As a brand...
by chala | Jan 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different...
by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth
“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers. The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...
