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Are You A Conversational Gymnast?

by chala | Feb 20, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

If you’re a small business owner like me and you want more clients, like it or not-you’re probably talking to a lot more people than you ever did in your life! I talk to clients, I talk to potential clients, I talk to other small biz owners, I talk to...

Should You Be Anti-Valentine's?

by chala | Feb 14, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It might seem like a very odd sentiment to be anti-Valentine’s for a romantic fool like me but I have my reasons. If I get another email or newsletter with a LOVE theme this week, I’m going to literally throw up like my 3 year old did last night at daycare...

Project a Successful Image: 7 Ways

by chala | Feb 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

In my world of marketing my own business, image is everything. It is the packaging to your product. It is the first impression and sometimes only impression someone will have of your business. Projecting a successful one takes some planning. Check out these tips...

Turn Customers Into Your Best Salespeople: 4 Tips

by chala | Feb 6, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

As a small business coach, I dream of the day when I no longer will have to lift even my pinky finger to market myself because my clients and customers will be doing it for me. Here are some brilliant ways to tap into your best kept sales and marketing...

A Lesson in Crisis Communication From Beyonce

by chala | Feb 4, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I’m not American nor am I a sports fan but I’m a fan of gutsy and creative ways to solve pr headaches for a business. As a busy entrepreneur, I don’t know if you were aware of the pr crisis that Beyoncé faced when it was found out that she...

How Smart Companies Use PR to Get the Word Out

by chala | Jan 25, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

It’s pretty common knowledge that PR is the cheapest way for small businesses to market themselves. All it takes is spinning an interesting and timely story to the right media outlet whose audience is interested in your story. Here are some more tips to...
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Recent Posts

  • 5 Cringe-Worthy Networking Mistakes Killing Your B2B Sales (I Made All of Them)
  • The Emotional Levers That Make Clients Stay 59% Longer (Backed by Research)
  • How a Gym Owner Hit the Top 1% in America’s Most Saturated Industry
  • How to Position on Your Competitor’s Weakness (And Why 86% of Buyers Can’t Tell You Apart)
  • 75% of B2B Buyers Are Running Back to Humans (Good News for Those of Us Scared of AI)

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