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Co-Marketing: Twice as Nice or Double the Trouble?

by chala | Jan 17, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I love weddings and the concept of partnership. One is the loneliest number, after all. So just like real life marriages, how come some brand partnerships go bad? Here’s a great article about just that: Danger arises, though, when partners have very different...

Is Your Personality Attracting Customers?

by chala | Jan 16, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

“Chala, Chala, Chala!” my boss shook his head as he sighed in disappointment at my questionable joke during a meeting with one of our suppliers.  The poor man was fond of me and he was also used to me but as he’d disclosed at my recent performance review, he didn’t...

Spend Money to Make Money

by chala | Jan 10, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

One of the biggest objections I get from entrepreneurs when I introduce the concept of hiring me as a marketing coach and consultant is that they don’t have enough sales to justify the spend. They want to get some clients in the door before committing to a 6...

My Surprising New Year’s Resolutions

by chala | Jan 9, 2013 | Ezines, Inspiration, Just in case, Leadership, Marketing, Small business growth

Yup, I’m an entrepreneur and for me, it’s that time of year when everything is fresh and exciting. It’s also that time where everything seems do-able and fun. So here’s my crack at a list of my 2013 resolutions. 1.       Get on TV To my everlasting...

How to Maintain Your Post-Vacation Bliss

by chala | Jan 8, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

I spent the holidays alternating between managing my own fever and nursing my family through theirs. It felt awful but at least we were together! In a few weeks, I’m going to take a sunny south vacation so this advice by Toronto-based business and life coach...

5 Ways to Prepare for Next Year

by chala | Jan 3, 2013 | Ezines, Inspiration, Leadership, Marketing, Small business growth

So it’s the first week in 2013 and I’m back at my desk. Are you wondering what you should be doing now that the new year’s started? Are you excited or a little anxious about the coming year? Here are some great tools to get you started as soon as...
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